Cleveland, Ohio

8:00AM

Registration & Coffee

8:30AM

Morning Keynote: Get Busy Living or Get Busy Dying.

Your budget cut? Lose staff? Worried about your job? We are all there so, join the club and get over it! The recession is so passé, so let’s focus on how industry leaders are starting to execute now, "one-upping" their peers, and proving to their boss/clients how to really do more with less in leveraging the most accountable, ROI driven medium in marketing.

Aaron Kahlow, Founder & CEO, Online Marketing Summit & Institute

9:25AM

Break

9:45AM

Planning & Strategy

(One Credit - Online Marketing Certification)

Scoring with Analytics: Using Data to Drive Toward Business Goals

Whether it is SEO, PPC, user-testing, or basic website data, analytics can be leveraged to review this data and gain insights and to recommend improvements that yield higher conversions. Join Aaron Toledo as he provides real-world examples of how Analytics was leveraged to achieve remarkable results.

Aaron Toledo, Senior SEM Strategist, BusinessOnline

The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success

To succeed in today’s hyper-social, subscriber-centric landscape, you must maximize the value of every touchpoint. In this session, we’ll explore how leading companies are leveraging the unique strengths of Email, SMS & Voice Marketing to develop, engage, and retain customers.

Jeff Rohrs, VP of Marketing, ExactTarget

10:55AM

Demand Generation Essentials

(One Credit - Online Marketing Certification)

Marketers will learn the key components of demand generation, including sales and marketing alignment, lead scoring, lead nurturing, multi-touch, multi-channel programs, and triggered campaigns.

Jeff Pedowitz, President and CEO, Pedowitz Group

What it Takes to Make Social Marketing Work

Straight from the Social Media Silverpop study of over 160 top companies, learn what recipient’s favorite social networking site; the types of offers most shared; the percent of shared messages with limited time offers, words to incent recipients to post the message on a social site, the length of time the message remained socially active and much more.

Whit Lanier, Product Marketing Manager, Silverpop

12:00PM

Lunch Keynote: Confessions of a YouTube Superstar

Learn how one viral video put Judson on the national stage with interviews on Oprah, Ellen, The Today Show and halftime of the NBA Finals. He is a Clevelander & BGSU grad Judson Laipply, and at OMS Cleveland, he’ll share the story of how his motivational presentation, “The Evolution of Dance,” became the single most viewed video in the history of YouTube. It’s a story every interactive marketer, aspiring comedian, and would-be internet superstar won’t want to miss!

Judson Laipply, Inspirational Comedian, Author & Loyal Cleveland Browns Fan

1:15PM

Digital Body Language

(One Credit - Online Marketing Certification)

How to better understand your customers' online behavior and profit from it.

Steve Woods, Author, Digital Body Language

Improving Search Marketing ROI During a Recession: Top 10 Insider Tips

Despite lengthening sales cycles, reduced budgets and staff cut-backs, the pressure on search marketers to keep quality leads flowing into the business remains stronger than ever. In this session, you’ll get the 10 top tips for optimizing your search marketing ROI during a recession.

Josefina Mendez, Strategic Account Executive - Midwest, Business.com

2:25PM

Find Your Advocates, Drive Tangible Returns with Customer Communities

It’s all the buzz. But how do you get concrete business results with social media? Including a primer on blogs, forums, social networking and user generated content, learn how truly innovative organizations are successfully embracing Web 2.0 social media as part of their web marketing and content strategy. And hear how to create customer engagement and loyalty by empowering your online community to shape and influence your reputation.

Joe Cothrel, Chief Community Officer, Lithium Technologies

“Integrating Online into your Local Marketing Strategy”

Members of the Interactive Advertising Bureau (IAB) Local Committee will give marketers valuable insight into the benefits and best practices in local interactive advertising, along with practical advice on implementing successful digital marketing campaigns. It will answer questions on essential digital marketing topics., including: Trends on interactive ad spending on the local level, Best practices in local interactive marketing, featuring case studies.

Brought to you by the Interactive Advertising Bureau local committee (IAB)

3:30PM

The Three Keys to Social Media: Content Marketing, Listening, and Distribution

Learn why consumer buying behavior has made social media a necessity, and what you must know and do BEFORE starting a social media strategy. Attendees will also learn why so many brands make mistakes in social media, and what brands are doing it right.

Joe Pulizzi, CEO, Junta42

When to Choose (and NOT) Social Media Marketing

Get the inside scoop on how leading brands are driving success through social media initiatives. This is the highlight of the day… starting with a primer on how Blogs, Forums, Social Networking and User Generated Content are actually working for many of the BtoB and BtoC world-class brands and then ending with a panel style round-table comprised of the world’s leading brands and practitioners on how they actually executed successfully.

Chris Caputo, VP of Digital Marketing, Optiem

4:40PM

Big Brands, Big Plans Panel

This is the highlight of the day… join a round-table panel comprised of the world’s leading brands and practitioners and get the inside scoop on how leading brands are driving success through social media, SEO, websites, and testing, and how you can apply these principles to your own initiatives.

• Susan Prater, Global Interactive Marketing Manager, Owens Corning
• Brian Deagan, CEO and Co-founder, Knotice
• Jon Eggleton, President, Web Association
• Caitlin McCabe, Director of Social Media, Sway Inc.
• Steve Woods, Author, Digital Body Language
• Cathy Zapata

5:15PM

Happy Hour: Networking & Book Give Away

Have a Drink on OMS and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the most memorable part of the event... so avoid the traffic and tell your spouse you’ll be home a little later tonight. Also, stick around for the Book and Free Online Certification Pass Raffle.

OMS Community Dinner

Special OMS Community dinner party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer. Email Aaron@OnlineMarketingConnect.com for an invitation and details.