Denver, Colorado

8:00AM

Registration & Coffee

8:30AM

Morning Keynote: Get Busy Living or Get Busy Dying.

Your budget cut? Lose staff? Worried about your job? Join the club and get over it! The recession is so passé, so let’s focus on how industry leaders are starting to execute now, "one-upping" their peers, and proving to their boss/clients how to really do more with less in leveraging the most accountable, ROI driven medium in marketing.

Aaron Kahlow, Founder & CEO, Online Marketing Summit & Institute

9:25AM

Break

9:45AM

Planning & Strategy (SEO)

(One Credit - Online Marketing Certification)

How Analytics Data Drives SEO Strategy: Understand the most important metrics of the search cycle and then illustrate how that data drives ongoing optimization. The search cycle has five phases: Rankings -> Traffic -> Conversions -> Sales -> Repeat Customer. Each of these elements have key metrics that need to be measured and then acted upon in order to maximize optimization effort.

Ray, "Catfish" Comstock, Senior SEO Director, BusinessOnline

“Integrating Online into your Local Marketing Strategy”

Members of the Interactive Advertising Bureau (IAB) Local Committee will give marketers valuable insight into the benefits and best practices in local interactive advertising, along with practical advice on implementing successful digital marketing campaigns. It will answer questions on essential digital marketing topics., including: Trends on interactive ad spending on the local level, Best practices in local interactive marketing, featuring case studies.

Brought to you by the Interactive Advertising Bureau local committee (IAB)

The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success

To succeed in today’s hyper-social, subscriber-centric landscape, you must maximize the value of every touchpoint. In this session, we’ll explore how leading companies are leveraging the unique strengths of Email, SMS & Voice Marketing to develop, engage, and retain customers.

Joel Book, Director of eMarketing Education, ExactTarget

10:55AM

Demand Generation Essentials

(One Credit - Online Marketing Certification)

Marketers will learn the key components of demand generation, including sales and marketing alignment, lead scoring, lead nurturing, multi-touch, multi-channel programs, and triggered campaigns.

Debbie Qaqish, Chief Revenue Officer, Pedowitz Group

Location Based Services (LBS): When Mobile Meets Local Advertising

Now that your customers are always connected and GPS empowered mobile devices are everywhere, location-based services (LBS) have opened up new markets in wireless and mobile advertising and marketers have more opportunities than ever before to target customers based on specific locations. Map-based services, point-of-interest identification, turn-by-turn navigation, buddy-tracking, traffic reports, and text-message coupons.

Moderator:

Matt McGowan, VP of Marketing and Publisher, Incisive Media

Speakers:

• Cindy Krum, CEO, Rank-Mobile.com
• Mary Bowling, Director of SEM, SEOverflow

Driving Customer Loyalty through the integration of on-line and off-line marketing: Real-World Examples

Customer loyalty is of paramount important, especially in the current economic environment. This session will describe the "how-to" steps for integrating on-line and off-line practices to boost customer loyalty, Two real-world proof points will be shared that improved marketing ROI by using under-leveraged channels and implementing personalized marketing messaging to improve response rates and better engage both dormant and active customers.

• Lee Gallagher, Direct Marketing Solutions, an IBM | Ricoh joint venture
• Sandra Zoratti, Vice President, Global Solutions Marketing, InfoPrint, an IBM | Ricoh joint venture

12:00PM

Lunch Keynote

1:15PM

Search Engine Marketing

(One Credit - Online Marketing Certification)

Learn the tried and true best practices SEO, SEM, PPC and the analytics used to measure success.  This session will take the sometimes wild and wooly world of Search and put it into plain simple terms with the case studies to prove the ROI potential for all of us if willing to do it right.

Kevin Lee, CEO Didit & Author of Truth about Pay Per Click Advertising

Designing Your Email Program From Online Outreach to the Welcome Message

Come learn about how to properly set expectations, develop relationships, and onboard your new subscribers in order to maximize the efforts your online search, campaigns and programs deliver to your online marketing efforts.

Alex Williams, Sales and Strategy, eROI

Social Media Killed the Branding Rock Star: 5 Ways Your Integrated Campaigns Must Evolve

The branding rock star has left the building, replaced by consumers taking over the brand conversation in social media venues. Learn 5 practical, cost-efficient ways to transform your brand relationships and your integrated marketing campaigns by harnessing the brand impact of social media.

Eric Anderson, VP of Emerging Media, White Horse

2:25PM

Email Marketing Campaigns

(One Credit - Online Marketing Certification)

Email Essentials: Optimizing Inbox Deliverability and Response

If an email message lands in the junk folder and no one sees it, does it count as “delivered?” Clearly, no. The foundation to every response optimization strategy is to first reach the inbox and render as intended. Find out why commercial messages get blocked as spam, how to read data for good decision-making, how to make a business case for more email marketing resources, and get a bevy of ideas and resources to increase response and revenue from this channel.

Stephanie Miller, Vice President, Strategic Services, Return Path

What It Takes to Make Social Marketing Work

Straight from the Social Media Silverpop study of over 160 top companies, learn what recipient’s favorite social networking site; the types of offers most shared; the percent of shared messages with limited time offers, words to incent recipients to post the message on a social site, the length of time the message remained socially active and much more.

How to Integrate Website Effectiveness, Search and Email for Double Digit ROI Improvements

Learn strategies to improve conversion rates and maximize ROI by utilizing an integrated method of search marketing, email marketing, as well as landing page and website optimization.

Bill Leake, CEO, Apogee Search

3:30PM

Find Your Advocates, Drive Tangible Returns with Customer Communities

When initiating and executing social marketing strategies, success resides in your ability to clearly define business objectives. The session will cover proven best practices to minimize risk and maximize ROI. And, provide you with real-world examples you can leverage for your own customer-centric programs.

Joe Cothrel, Chief Community Officer, Lithium Technologies

Twitter and Advanced Blog Strategies

"Blogging as a Search Marketing Tool" Learn how to leverage your blog and micro-blogging strategies to increase visibility through Google, Yahoo and MSN. There is no more powerful content tool to achieve rankings and ROI at a fraction of the expense in paid search.

Chris Baggott, Co-Founder & CEO, Compendium Blogware

An Email Marketing Makeover – How to Maximize Your Email Marketing ROI through completely re-thinking the way you send email

Attendees will be presented with what it takes to make it to the inbox, how to use the available tools to deliver relevant content, and how to measure and gauge the results to ensure continuous improvement.

Michael Kelly, Dir. Business Development, ClickMail

4:40PM

Big Brands, Big Plans Panel

This is the highlight of the day… join a  round-table panel comprised of  the world’s leading brands and practitioners and get the inside scoop on how leading brands are driving success through social media, SEO, websites, and testing, and how you can apply these principles to your own initiatives.

• Bill Leake, CEO, Apogee Search
• Jeanniey Mullen, CMO Zinio, Founder of Email Experience Council
• Eric Anderson, VP of Emerging Media, White Horse
• Matthew Dombrow, Founder & Partner, Clixo
• Sandra Zorrati, VP, an IBM | Ricoh joint venture
• Jason Weaver, CEO & Founder, Sway Inc.

5:15PM

Happy Hour: Networking & Book Give Away

Have a Drink on OMS and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the most memorable part of the event... so avoid the traffic and tell your spouse you’ll be home a little later tonight. Also, stick around for the Book Raffle.

6:30PM

OMS Community Dinner

Special OMS Community dinner party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer. Email Aaron@OnlineMarketingConnect.com for an invitation and details.