Dan Siroker

Former Director of Analytics, Obama Presidential Campaign

Dan Siroker recently founded CarrotSticks, a startup focused on using technology to help kids learn. He's also working on a new website optimization product as well as a social media marketing product.

During the presidential transition, Dan was the Deputy New Media Director where he was responsible for strategic planning of the administration's use of the internet and technology. He led several online initiatives on change.gov including a way for the American people to publicly comment on proposed policy, ask a question, or submit an idea- all of which could be voted on by others and went directly to President Obama and his cabinet.

Prior to working on the presidential transition, Dan was the Director of Analytics for the Obama presidential campaign and served as a senior member of the larger New Media team. He led a team of software engineers and analysts responsible for optimizing the effectiveness of the campaign's online operations that ended up raising over half a billion dollars, registering over 2 million new voters online, and helping persuade millions more to make phone calls and go vote on election day.

Before joining the campaign, Dan was a Product Manager for Google Chrome, the open-source web browser from Google. He worked previously as a Product Manager for Google AdWords. Dan graduated with Honors from Stanford University with a B.S. in Computer Science.

• Read Dan Siroker's OMC Blog at Online Marketing Connect

Presentations

Online Marketing Summit 2011

• Lunch Keynote: "How We Used Data to Win the Presidential Election"
  02/09: OMS Day 2

Online Marketing Summit 2010

• Lunch Keynote: "How We Used Data to Win the Presidential Election"
  02/24: OMS Day 2