OMS Coming to NYC
OMS has partnered with DM Days New York to give attendees a comprehensive education in Online Marketing & Special Discounts to attend. This workshop-based series will walk participants through best practices – and challenges – of successfully planning and implementing an Online Marketing Strategy.
OMS Tracks includes a Keynote Presentation and a four-part workshop series.
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Apply for a Discounted Ticket and More information
The OMS track is designed to provide attendees with a progressive education from Strategy to Execution and give real world implementation plans to execute (see below for details). Attendees can participate in the full-day or selectively participate in OMS sessions and supplement the topics covered with other event sessions, creating a customized educational experience tailored to their specific needs.
OMS Track Agenda
State of the Industry Keynote
Instructor: Josh Bernoff, Vice President & Principal Analyst, Forrester
Forrester Research will present "State of Online Marketing" research to give us a sense of where customers are going for information, where marketers are spending their money, and what to expect in the second half of 2008. Discussion will span all aspects of Online Marketing including Social Media, Search Marketing evolution, Email, and Analytics.
Part One: Building Your Online Strategy & Website Plan
Instructor: Paul Sonderegger, Chief Strategist and Vice President of Corporate Marketing, Edeca
Instructor: John Nardone, CEO, [x+1]
Learn how to properly plan and budget for success. Most marketing departments have a difficult time building a plan that seamlessly integrates the online components of the marketing mix. With email, analytics, website changes, landing pages, search marketing, and social media playing an ever-changing and increasing role in our efforts, we must learn how to prioritize and integrate these components into the overall marketing strategy.
In this session you will learn:
- Proven Methodology and Templates for Planning an Online Strategy
- Step-by-Step Road Map on How to Properly Build or Re-design Your Website
- How to Prioritize and Balance Your Online and Offline Marketing Budgets to Maximize ROI
- How to Unify Stakeholders and Convince the Boss of the Importance of Online/Website Efforts
Part Two: Website Usability: Balancing the Customer Experience and Conversions
Instructor: Olivier Chane, CEO, magnify 360
Instructor: Thanh Nguyen, Senior Usability Analyst, BusinessOnLine
With your website being the epicenter of all marketing efforts, it’s imperative to provide the best customer experience. Learn what research based best practices in usability are telling us about how to effectively provide customers with what they want – how they want it.
In this session you will learn:
- The Biggest Detractors for Users Causing Them to Leave your Site or Landing Page
- How Most Companies are Failing to Provide a Good User-Experience & Ways to Ensure You Aren’t
- How to Execute Customer Centric Campaigns & Where That Will Impact Your Campaign/Marketing Return on Investment
Part Three: Driving Your Online Campaigns: Best Practices in Balancing Search Engine Optimization, Paid- Search, and Email Campaigns
Instructor: Ray “Catfish” Comstock, Senior Search Engine Marketing Analyst, BusinessOnline
Instructor: Ben Hanna, VP of Marketing, Business.com
Instructor: Stephanie MIller, Vice President, ReturnPath
Balancing Organic Search (SEO) with Paid Search (PPC) and outreach email marketing programs is a never ending task. In this session, you will learn how to integrate the three and, more importantly, how to execute on search and email initiatives in ways that maximize your ROI.
In this session you will learn:
- SEO Best Practices to Implement for 2008
- Paid Search Campaign Strategies That Keep Budgets Low and Conversions High
- Top Ten “Must Dos” to Ensure Significant Open and Click Thru Rates
Part Four: Social Media and Measuring Your Online Success: The Real Applications of Social Media and How to Truly Benchmark Marketing Success Online
Instructor: Jason Breed, Vice President, Client Social Media Strategy, Neighborhood America
Instructor: Myra Norton, CEO, Comlytics
Today, many people feel they need Social Media strategy; however, what they really need is to figure out how Social Media can improve their current marketing and customer acquisition initiatives. Moreover, as marketers, we must get better at measuring success of these initiatives by directly relating them to our business goals.
In this session you will learn:
- How Social Media is Impacting Human Behavior and, In Turn, How That Impacts All Your Marketing Efforts
- Where to Find Good Social Media Plays That Actually Drive a Return vs. Following the Latest Fad
- Case Studies on What’s Working and Why
- How to Look at Your Analytics and Measurement Strategy and Adjust for What Matters