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Online Marketing Summit 2010: Pre-Conference Training & Certification Day

February 22, 2010

OMS 2010 is offering a special Pre-Conference Training & Certification Day by the Online Marketing Institute, one day before the full conference begins.  This day is full of training workshops and classes where you will learn from some of the best in the business -- leading professionals and practitioners with the marketing acumen and teaching experience to provide both a theoretical foundation and practical training. All classes attended earn you credits towards certification with the Online Marketing Institute.

Time Level 1:
Essentials of Online Marketing
8:30AM

Welcome and Introductions
8:55AM

Essentials of Website Usability

Learn the essentials of website usability and how it can affect your bottom line. This session will teach you the Top 10 Usability mistakes not to make as well as how to ensure that your prospects and customers can navigate your website with ease.

  • Thanh Nguyen, Sr Website Usability Analyst, BusinessOnline
10:15AM

Essentials of Demand Generation

Where marketing meets sales. You'll learn all about the emerging discipline of Demand Generation; from lead scoring to automated marketing response, this session will cover the essentials of what you need to know about Demand Generation. The topic will cover the revenue-focused set of sales and marketing activities that gets quality leads to the top of the sales funnel, then helps sales pull opportunites through the funnel quickly.
11:30AM

Lunch
12:30PM

Essentials of Email Marketing

Of course you're using email, but are you using it as effectively as you can? Do you know that 1 of 5 emails never reaches the inbox of the intended recipient? Do you know how your email renders in various browsers? Are you segmenting your audience to deliver the right message to the right person at the right time? Learn about email tactics that produce results and free tools that can help you in this session.

  • Joel Book, Director of eMarketing Education, ExactTarget
1:50PM

Analytics: Inside the Mind of the Analyst 

The beauty of online marketing is its ability to generate numbers. Clicks, hits, visits, comments - there's no shortage of numbers to look at. But what are the most important measurements? It's one thing to read the numbers, but it's another thing entirely to analyze those numbers to the point where they can drive strategic business decisions. Learn what's possible, what's important, and what's actionable in this session about how to use web analytics with purpose.
3:10PM

Essentials of Social Media Marketing

Facebook, Twitter, LinkedIn; You've heard the buzz. Social Media is growing every day and marketers are connecting with their customers in varied ways and profiting enormously. Learn about the various social media and how you should use them as an essential component of your online marketing strategy.
4:30PM

Closing Remarks

Your host, Aaron Kahlow, sums up the day with a quick discussion of prioritization and “a-ha” moments.
4:45PM

OMS Sponsored Happy Hour

Relax with complimentary beverages, mingle with today’s professors, and build your network.
Time Level 2: Social Media Integration and Execution
9:00AM

Welcome and Introductions
9:25AM

Developing Your Social Media Strategy

Should I tweet? Should my company have a Facebook page? Even the most powerful of online marketing tactics requires a particular strategy, customized to your company's needs and capabilities. Learn what questions you need to answer before diving head first into Social Media in this session.
11:30AM

Lunch
12:30PM

Executing Your Social Media Strategy

Now that you know what you want to do in Social Media, how exactly do you do it? Even though Social Media is relatively new in the marketing mix, there are best practices that can help your social media efforts succeed. Learn what works and what doesn't in this session.
2:30PM

Break
2:45PM

Measuring the Success of your Social Media Strategy

ROI (Return on investment). It's not just for email or search results. Your Social Media efforts can and should be measured. How else can you convince the C-suite that tweeting has real value? Learn various ways to measure success with real-world examples in this session.

  • Steve Ennen, Director, Wharton Interactive Media Initiative
4:45PM

Closing remarks

Your host, Aaron Kahlow, will review the day's learnings. From strategizing to executing to measuring success, you've learned a lot of valuable information today. Aaron sums it up as we prepare to go social with a purpose.
5:00PM

OMS Sponsored Happy Hour

The original Social Medium. Relax with complimentary beverages, mingle with today's professors, and build your network in typical OMS style.

 


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